1)Conversion Rate Optimization (CRO)
Turn Clicks into Conversions
At Empower NovaSolutions, we believe that traffic is only half the battle—what matters most is how well your website converts. Our Conversion Rate Optimization (CRO) service is designed to improve the user journey across your site, guiding visitors toward taking meaningful actions like purchases, sign-ups, or inquiries.
Using a combination of data analytics, user behavior tracking, and A/B testing, we identify friction points and optimize every element of your site to boost your conversion rates without increasing your ad spending.
Key Features:
- User experience (UX) audits & heatmap analysis
- Landing page optimization
- A/B and multivariate testing
- Funnel optimization and performance tracking
- Clear call-to-action (CTA) strategy
- From & checkout process improvements
2)Email Marketing & Automation
Stay Connected. Stay Relevant. Convert More.
Email remains one of the most powerful tools for nurturing leads and retaining customers. Our Email Marketing & Automation service helps you send the right message to the right person at the right time.
From personalized welcome emails and promotional blasts to complex drip campaigns based on behavior, we craft data-driven email strategies that engage and convert.
Key Features:
- Custom email campaign design (newsletters, promos, updates)
- Automated workflows (welcome series, cart abandonment, follow-ups)
- Audience segmentation & personalization
- Performance tracking (open rates, click-throughs, conversions)
- Integration with CRMs and eCommerce platforms
3)Online Reputation Management (ORM)
Protect and Enhance Your Brand’s Digital Image
Your reputation is your most valuable digital asset. Our Online Reputation Management (ORM) service helps you monitor, manage, and improve how your brand is perceived online.
We track reviews, mentions, and feedback across the web and social platforms to address issues proactively, amplify positive sentiment, and maintain a trustworthy brand presence.
Key Features:
- Monitoring reviews, mentions, and comments
- Response strategies for negative reviews
- Google Business and third-party review site management
- Brand sentiment analysis
- Reputation recovery campaigns
4)Influencer Marketing
Expand Reach with Trusted Digital Voices
Influencer marketing is more than just sponsored posts about strategic partnerships with personalities who align with your brand and speak to your target audience.
Our Influencer Marketing service connects you with vetted micro and macro influencers across niches, helping you drive awareness, engagement, and conversions through authentic, high-impact content.
Key Features:
- Influencer discovery & outreach
- Campaign strategy & management
- Sponsored content creation & approvals
- Performance tracking & ROI reporting
- User-generated content (UGC) amplification

